The world of retail never stands still – especially when it comes to fashion. But speed and dynamism have unwelcome byproducts: overproduction, waste, and inefficiencies that strain resources and contribute to the fashion industry’s sustainability problem.
Enter Refabric, a generative AI-powered platform that brings automation to the fashion design and production cycle, from ideation to market. We got the chance to sit down with the Refabric team and talk about how their platform is helping retailers gain a competitive edge and advance their sustainability goals at once.
Fashion Inventory and Supply Chain are Ripe for Automation
One of the biggest hurdles retailers face is handling their inventory in a fast-moving supply chain. Prototyping, product development and marketing should ideally be in continual conversation with each other, but that’s far easier said than done.
Businesses need to balance innovation with risk, engaging with hot trends while preserving what worked last season.
Refabric provides a unified AI ecosystem where their customers can make the right call under pressure. By transforming initial concepts into unique designs within minutes, the platform streamlines every stage of the design process – cutting the amount of time and resources that businesses waste on non-viable prototypes or dead ends.
Sustainability is Now Part of the Demand Equation
Sustainable practices are increasingly part of fashion brands’ core value proposition. For modern consumers, being eco friendly ranks alongside being on trend, so brands who can show their sustainability credentials will continue to pull ahead.
Refabric offers brands major advantages here, too. Its AI-powered platform analyzes past sales, emerging trends, and brand DNA to create collections that resonate with the market. Crucially, it’s able to digitally prototype designs and evaluate consumer interest before production, so less material goes to waste and less stock goes unsold.
Seasonal Preparedness: Ramping Up to Meet Demand
Refabric also equips retailers with the tools to meet seasonal demand, especially when it ramps up for the holiday season. Brands can use its AI capabilities to create trend-forward collections quickly, visualize prototypes on AI models, and manage photoshoots digitally. All of this makes it much easier to control costs and speed up design-to-market.
The platform’s ability to align production with real-time consumer insights ensures retailers can stock items likely to sell, reducing excess inventory and maximizing seasonal sales.
Enhancing Transparency and Consumer Trust
As with every industry that is modernizing with AI, fashion brands stand to gain a great deal in terms of consumer trust by adopting intelligent automation. With Refabric, these businesses can ensure that each product they develop has clear ties to historical sales data and trend analysis, so that even when they innovate, they are addressing actual consumer demand.
This responsible approach to production also minimizes waste. By communicating this commitment to their customers, brands can show a real, provable shift towards sustainable fashion that aligns with consumer values.
Intel® Liftoff Advantage: Mentorship, Resources and Connections
Refabric’s participation in the Intel® Liftoff program has been instrumental in accelerating its development. The program provided critical mentorship, technical resources, and networking opportunities, enabling Refabric to refine its platform for greater computational efficiency and sustainability.
« Joining the Intel® Liftoff program has been such a boost for us. The mentorship and tech support helped us fine-tune our software to handle all the heavy lifting, and the connections we’ve made with other startups and experts have been incredible. It’s really opened our eyes to new ideas, especially around sustainability and cutting waste. We couldn’t have asked for better support” – Begüm Doğru Öztekin, Co-Founder & CEO, Refabric
Refabric’s story is one of the many encouraging signs that GenAI is having a profound impact on creative industries, putting data in service of art and innovation. If you’re a startup looking to scale your impact and refine your solutions, Intel® Liftoff for Startups can provide the guidance, tools, and connections to help you grow.
